SOCIAL MEDIA MANAGEMENT & STRATEGY
ABOUT MEOver the past five years, I've gained extensive experience in digital marketing and content strategy, and I'm now excited to bring my fresh perspective to brands through freelance services.
My most recent position was at alder apparel, where I focused on building an online community through strategic content planning. In this role, I developed brand voice and visual identity, drove seasonal campaigns across social platforms, and oversaw the influencer gifting program (you can see some of that work here!).
Prior to this, I worked as a social media manager for the National Interior Design Show, overseeing both B2B and B2C communications. I also built my personal brand as a TikTok influencer, creating engaging short-form videos for clients like Microsoft, Value Village, and Poshmark.
PHILOSOPHYIn a digital landscape overflowing with information, my approach to social media is rooted in authenticity, connection, and impact. I believe that every brand has a story, a unique voice that can inspire, inform, and engage audiences. My role is to help brands find that voice and use it to create genuine connections with their community.
This means listening as much as speaking, understanding the needs and aspirations of the audience, and crafting messages that align with those values. I approach each project with a strategic mindset, aiming for results that are both measurable and meaningful. Whether through compelling storytelling, innovative campaigns, or targeted engagement strategies, my goal is to help brands communicate their passion and purpose clearly and compellingly.
Social Media Management
Stop Guessing, Start Growing
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ready to hand over their marketing responsibilities
wanting to get a grip of their social strategy
seeking consistent brand image
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Content Strategy
Monthly Content Calendar
Social Media Platform Optimisation
Editing Using Your Assets: TikTok, Reels, Images, Reel Covers & Stories
Graphic Design
Caption Copywriting
Hashtag Bank
Content Review & Approval
Publishing of Content
Monthly Analytics & Reporting
SERVICES