Portfolio 

alder outdoor apparel

Alder creates outdoor recreation clothing designed specifically for women, offering inclusive sizing and community-informed designs. Committed to sustainable and ethical production, alder stands out with its playful brand identity, providing a refreshing contrast to the performance-driven, hardcore athletic brands that currently dominate the outdoor market.


Goal

  • Re-engage current community and increase traffic to the website.

Our approach

  • Refine the target audience and develop a bi-weekly content plan tailored to their needs.

  • Post consistently on Instagram 5 times a week, increasing to 6 times during peak selling periods.

  • Create content that builds a cohesive brand image and tone of voice, directly engaging with the community and fostering connections in the outdoor niche.

Results

  • 30% increase in engagement across channels

  • Steady increase in Instagram followers weekly (68k total)

  • 24% increase in link clicks from social channels

Sample Posts

Entertaining/Informative
Content Pillar 1

Promotional
Content Pillar 2

Company Culture/Values
Content Pillar 3

Entertaining/Informative
Content Pillar 1

Promotional
Content Pillar 2

Erika, Growth Marketing Manager at alder

“Working with Charlotte has been a pleasure. She is incredibly organized, always staying on top of deadlines and ensuring every detail is accounted for. What truly stands out about her is her creativity—Charlotte consistently brings fresh, innovative ideas to the table, which elevate every project she’s a part of.”